Internet marketing is a wonderful tool for online business promotion that should be considered by all business owners. A few basic concepts should be understood before you get started. Once you understand these ideas, your internet marketing plan should fall into place.
Links that can be found from any section of a website are typically called site-wide links. Most of the time, site owners use these links on the bottom of their pages. These links are particularly helpful if you want to steer traffic toward a particular page on your site. Ensure your menu links are site-wide links. Put together a menu that is easy to follow.
There are many aspects of the HTML code on your website that are invisible to your visitors. A lot of these are very useful. The meta tag is one key example. When crawling and indexing your site, spiders first "read" the content of your meta tags to learn about the purpose of your site. Focus on the meta tags that are important for your site, and then add other tags that might help direct people to your web page. Rather than using too many tags on your site, research which keywords are popular within your target audience and then implement those keywords with meta tags.
H tags are associated to HTML tags that label how important a text is. To make your key text appear larger and bolder than the surrounding text, use an